Seller Knowledge Base

A simple, organized resource to help you sell with confidence and maximize your earnings.

Listing Photos & Photo Tips

Great photos help shoppers quickly understand what you're selling and give them confidence to make a purchase.

A clear first photo is often the difference between a shopper clicking on your listing or scrolling to the next item.

What You'll Learn

Photo requirements
Tips for taking great listing photos
When to use stock photos
Common photo mistakes to avoid

Photo Requirements

Each listing may include up to two photos.

✔ First Photo
Always show the actual item you're selling.

✔ Second Photo
Use this photo to highlight important details such as a brand label, pattern, embroidery, or another special feature.

✔ One Photo Per Field
Each photo field should contain only one image.

Example: A Great First Photo

A bright, clear photo with a clean background helps shoppers quickly see exactly what you're selling.

Example: A Photo That Needs Improvement

Common problems include:

Poor lighting
Cluttered background
Item is too far away
Blurry image

These issues make it harder for shoppers to evaluate your item.

Making the Most of Your Second Photo

Your second photo is your opportunity to highlight details shoppers can't easily see in the first image.

Great second photos include:

Brand label
Pattern or embroidery
Fabric texture
Matching accessories
New With Tags
Special features

Using Stock Photos

Stock photos may be used as your second photo to help show how an item fits or looks when worn.

Remember:

Your first photo must always be the actual item you're selling.
A stock photo should never be your only photo.

Be Honest

If an item has a small flaw you have disclosed, include a close-up photo. Honest photos help shoppers purchase with confidence and can reduce returns.

Key Takeaways

✔ Every listing may include up to two photos.

✔ Your first photo should always show the actual item.

✔ Use your second photo to highlight important details.

✔ Clear, well-lit photos help shoppers buy with confidence.

✔ One photo per photo field helps ensure a smooth inventory import.

Need More Help?

If you can't find the answer you are looking for, we are happy to help.

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Last Updated: July 2026